Increased IKEA's Accessibility
Increased IKEA's Accessibility
Increased IKEA's Accessibility
collaborated with IKEA's Innovation Team to develop an electric bus solution to increase accessibility to suburban stores amidst urbanization trends.
2 weeks
Business Case
collaborated with IKEA's Innovation Team to develop an electric bus solution to increase accessibility to suburban stores amidst urbanization trends.
2 weeks
Business Case
collaborated with IKEA's Innovation Team to develop an electric bus solution to increase accessibility to suburban stores amidst urbanization trends.
2 weeks
Business Case
IKEA currently faces a challenge with accessibility, as their stores are primarily designed for customers with cars. This limits the potential customer base and forces many to rely on inconvenient public transportation or carpooling options.
To address this, we proposed a strategic partnership with an electric coach bus company. This collaboration would establish a dedicated bus system, running routes from high-density urban areas directly to IKEA locations.
The expected outcome of this initiative is a significant improvement in IKEA store accessibility. By making it easier for customers without cars to reach their stores, IKEA can tap into a larger market segment, potentially leading to increased market share and overall sales growth.
IKEA currently faces a challenge with accessibility, as their stores are primarily designed for customers with cars. This limits the potential customer base and forces many to rely on inconvenient public transportation or carpooling options.
To address this, we proposed a strategic partnership with an electric coach bus company. This collaboration would establish a dedicated bus system, running routes from high-density urban areas directly to IKEA locations.
The expected outcome of this initiative is a significant improvement in IKEA store accessibility. By making it easier for customers without cars to reach their stores, IKEA can tap into a larger market segment, potentially leading to increased market share and overall sales growth.
IKEA currently faces a challenge with accessibility, as their stores are primarily designed for customers with cars. This limits the potential customer base and forces many to rely on inconvenient public transportation or carpooling options.
To address this, we proposed a strategic partnership with an electric coach bus company. This collaboration would establish a dedicated bus system, running routes from high-density urban areas directly to IKEA locations.
The expected outcome of this initiative is a significant improvement in IKEA store accessibility. By making it easier for customers without cars to reach their stores, IKEA can tap into a larger market segment, potentially leading to increased market share and overall sales growth.
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